Compare
Honest comparisonDifferent tool, different job.
No straw men. Here is where a stack of point tools or a general agency suite genuinely makes sense, and where one connected system with server-side attribution does. Every cell is honest; we never fake a checkmark.
| Features | Point tools | Agency suites | Metiva |
|---|---|---|---|
| Run the day to day | |||
| One shared person record across all functions | Within the suite | ||
| Omnichannel inbox (12+ channels) | Trengo, separate | Limited | |
| Lead-to-deal CRM and pipeline | Pipedrive, separate | ||
| Automatic multi-factor lead scoring | Some (Pipedrive) | Limited | |
| Contracts and e-signature | Separate tool | Some | |
| Invoicing and payments | WeFact, separate | Stripe today; Moneybird/Exact on the roadmap | |
| Prove the media worked | |||
| First-party pixel and server-side CAPI | |||
| Ties an ad click to a closed deal | |||
| Company-level de-anonymization | Leadinfo/Albacross, separate | Company-level; person-level on consent | |
| White-label client reporting | Swydo, separate | Basic | |
| Fit and commercials | |||
| Built for Dutch agencies specifically | Generic SMB | ||
| Configured per agency at onboarding | |||
| One monthly invoice | |||
A dash means the capability is not there in that approach, not that the tool is bad at its job. Where a function exists but lives in a separate tool, we say so by name.
Where each wins
The honest case for each.
A stack of point tools
Trengo + Pipedrive + Swydo + WeFact, and more
Best-in-class depth in each single job, and you can swap one tool without touching the others. If one function is your whole differentiator, the specialist may be the right call.
The cost is that nothing shares a record, so the same client exists in every tool and never quite matches. A point-tool stack also structurally cannot tie an ad click to a closed deal, because the click and the deal live in different databases.
A general agency suite
Teamleader, Simplicate, or Gripp
Bundles CRM, projects, and invoicing under one login and one invoice, which already removes a lot of the reconciliation tax a point-tool stack creates.
The gap is the attribution wedge and the fit. These suites were built for generic Dutch SMBs, not for a retainer-based performance agency, and none of them do first-party server-side attribution that reconciles ad spend to a client's real sales.
Metiva
One connected system, configured per agency
One system for inbox, pipeline, contracts, work, and invoicing, plus the attribution wedge that ties the ad click to the closed deal and sends it back to the platforms. Configured for how a Dutch agency actually works.
The honest caveat: Metiva is pre-launch and onboarding launch partners. Invoicing runs on Stripe today, with Moneybird and Exact Online on the roadmap. We would rather tell you that than fake a checkmark.
Start here
See which approach actually fits your agency.
The Tool-Stack & Attributie Audit maps your current tools and your real attribution gap, then turns it into a 0 to 365-day rollout plan. In Dutch or English.
No slides. We reply within one business day. Your data stays in the EU.