Metiva's founder
Founder
Builds Metiva from the Vinch studio in Yerevan.
Company
We are building the system agencies run on, not another tool they juggle.
Metiva is a founder-led operating system for digital agencies, built out of a small studio in Yerevan and aimed first at the Netherlands. One connected system for messages, leads, deals, contracts, work, invoicing, and clients, with server-side attribution your clients can reconcile to real sales.
30 minutes, no slides. We map your current stack live. Dutch or English.
The thesis
A tool you use, or the system you run on.
Most agency software is a picture of your business kept beside the business. An operating system is the business, running. The difference sounds academic until you have lived inside the gap between ten tools that each keep their own copy.
Representational
A tool you use
Your CRM holds a copy of your customers. Your invoicing tool holds a copy of your money. Your project board holds a copy of your work. Each one is a separate model of the same company, and keeping the models in agreement is a second full-time job nobody is paid to do. When the models disagree, you call it a reconciliation meeting.
Constitutive
The system you run on
The work is not copied in. The work happens in it. A lead becomes a deal, becomes a signed contract, becomes a paid invoice, and that is one record changing state, not five tools being matched up at month end. The system is not a description of the operation. It is the operation.
ServiceTitan did this for the trades. Procore did it for construction. We are doing it for digital agencies.
Why we exist
We hit the attribution wall ourselves.
Metiva is built out of Vinch, a small studio in Yerevan, Armenia. We did not arrive at this from the outside. We ran paid media, for agencies and for ourselves, and we watched the same thing happen everywhere. After iOS 14 and the slow end of the third-party cookie, the numbers in the ad dashboard stopped reconciling to what clients actually sold. Good agencies were doing good work and losing accounts anyway, because they could no longer prove it.
We tried to fix it with more tools. A better pixel here, a reporting layer there, a spreadsheet to tie it together. It never held, because the problem was never one tool. It was ten tools that each owned a separate copy of the customer, and none of them agreed. So we stopped adding tools and started building the system the work could live in.
That is the whole company in one sentence. We are building the operating system we needed and could not buy.
Prefer to ask before you book? Reach the team directly.
Founder, Metiva
Vinch, Yerevan
How an operating system gets built
You grow an operating system. You do not launch one.
A tool can ship in a weekend, because its value is self-contained. An operating system cannot, because its value is in the connections, and a connection only exists once both sides are built. So Metiva grew the way the category leaders grew, one module at a time, each wired into the same spine before the next was added.
Today it is a substantial, working system, not a prototype, and we will not tell you it is finished. The honest description: most of it is built on real integrations rather than stubs, and the work that remains is connecting a few islands and tightening enforcement, not building from scratch.
~25
backend modules
~140
screens across the dashboard
4
ad platforms wired server-side (Meta, Google, LinkedIn, TikTok)
12+
inbox channels with real adapters
We build in the open with the people we build for. Launch partners see the real product, the real roadmap, and the real gaps.
Rather start with the thesis than the screens?
A real conversation with the person building it. Dutch or English.
Why the Netherlands first
Phase 1We are starting where the economics line up.
A vertical operating system wins one market at a time. The Netherlands is the right first market for reasons that are structural, not sentimental.
Honest money culture
Dutch agencies already buy the way Metiva is sold: a setup fee for the build, then a monthly service retainer for hosting, maintained integrations, support, and accurate attribution. We do not have to teach the market what a supportabonnement is, or apologize for charging for the relationship.
Attribution-bound ad economics
In a competitive Dutch media market, performance agencies win on proof, not on outspending each other. When measurement is the binding constraint, the agency that can reconcile spend to real sales is the agency that keeps the account.
Digital-first and distributed
Widespread remote and hybrid working means these agencies already run on software, expect their stack to live online, and feel the cost of ten disconnected tools more sharply than most. The market is primed to value one system over a pile of logins.
English first, with a Dutch-language variant reserved. Priced per company, not per seat, and quoted directly. The AVG treated as a design constraint, not a disclaimer.
What we are for
One system to run your whole business on.
Our mission is to give mid-market agencies the operating system the trades and construction already have, so the real state of the business is one screen, not a reconciliation meeting.
How we work
Honest over impressive.
We quote the price on the page, we name what is not built yet, and we never ship a number the product cannot back up.
One system, not ten.
Every feature has to earn its place on the spine. If it cannot connect, it does not ship. Integration soup is the problem we exist to remove, not a feature we add.
Built, not branded.
The proof is the running product and the real founders behind it, not stock photos and invented logos. We would rather show you the gaps than fake the polish.
Compliant by architecture.
Consent is off by default, data stays in the EU, and each client is isolated by design and fail-closed. For a Dutch agency answerable to the AVG, that is a feature, not fine print.
In the open.
We build with our launch partners, show the roadmap, and treat the monthly as a relationship, not a license. A service retainer, a supportabonnement, not software rental.
Who is behind it
Founder-led, and you will meet the founder.
Metiva is a founder-led build, not a faceless platform. The person who designed the system is the person who sits in your demo, scopes your rollout, and answers when something breaks. In a high-touch sale, that is not a nicety. It is the point.
We are a small team on purpose. The work is done by the people whose names are on this page. If you want the longer version of why a founder is building this for Dutch agencies, the archetype and founder story is the next read.
Launch partners
See the launch-partner programWe are onboarding a small number of Dutch agencies as launch partners.
If you want to shape an operating system while it is still being grown, this is the moment. Launch partners get founder-led implementation, the real roadmap, and a direct line to the people building it.
See it for yourself
The honest way to evaluate Metiva is to watch it run.
Book a demo and we map your current stack live, or talk to the founder first if you would rather start with the thesis than the screens.
30 minutes. No slides. We map your current stack live. Dutch or English.
Founder-led implementationEU data residencyPriced per company, not per seat