Blog
Insights from building this.
Shorter notes on attribution, the AVG, and what a vertical operating system actually changes for an agency. Opinionated, honest, never hype.
Why your Meta dashboard stopped matching your client's sales
The gap between platform-reported conversions and real revenue, and what it is doing to your retainers.
What a first-party pixel captures that browser pixels lose
Click IDs, UTMs, and referrers preserved at the source, so measurement survives cookie loss and ad blockers.
How we keep every client's data isolated in one system
Isolation by design, fail-closed tenant binding, and what that buys a Dutch agency answerable to the AVG.
How to consolidate ten tools without breaking delivery
A practical order of operations for replacing roughly ten disconnected tools with one connected system, one phase at a time.
Tracking that respects the AVG, and still proves ROI
Deny-by-default consent, IP truncation, and what company-level versus person-level data actually means.
ServiceTitan for trades, Procore for construction, Metiva for agencies
Why a vertical operating system beats a horizontal tool stack, and why that is a greenfield category for agencies.
Start here
Reading about it is one thing. Seeing it is another.
The Tool-Stack & Attributie Audit maps your current tools and your real attribution gap. A 5-day audit into a 0 to 365-day rollout plan, in Dutch or English.
No slides. We reply within one business day. Your data stays in the EU.