Integrations
Connected to the channels you already run.
Metiva plugs into your ad platforms, messaging channels, payments and scheduling through maintained adapters, so the whole client lifecycle lands in one system. We connect to the tools you already run. We do not ask you to replace the ones that work.
We map your current stack live in the audit, then wire only what earns its place.
Live today
The connections that are wired and maintained.
Each of these is a real adapter running in production, not a logo on a slide. When a platform changes its API, we fix the adapter.
Ad platforms
Server-side conversions go back to each platform through its own API, event by event, so ROAS reflects real won deals.
Messaging channels
Chat, email and social threads land in one shared inbox, each reply on the right conversation.
SMS providers
Text your leads through the carrier you already have an account with. Pick one, or run more than one.
Payments and scheduling
Get paid in EUR and let prospects book time on your calendar, both tied to the same client record.
Why the ad platforms are different
Server-side attribution is the point, not a nice-to-have.
The ad-platform connections do more than pull spend. Metiva sends won deals back to each platform server-side, first-party, so the platform optimises on real revenue and your client can reconcile ROAS to actual sales. It is the reason the whole system exists.
- Meta CAPI
- Google Enhanced Conversions
- LinkedIn CAPI
- TikTok Events
On the roadmap
Built to connect to your accounting, not to replace it.
Metiva keeps invoicing and payments and is built to connect to Moneybird and Exact Online. These connections are scoped in your audit. They are not a live sync today, and we will not tell you they are.
Moneybird
RoadmapThe bookkeeping tool most Dutch agencies already run. Metiva is built to hand it clean invoice and payment data.
Exact Online
RoadmapFor agencies on Exact. Same intent: connect Metiva's invoicing to the ledger you keep, not replace it.
How it works
Adapters around a core, not a pile of plugins.
An integration in Metiva speaks to one external service and hands clean data to the same connected record every other part of the system reads from. That is what keeps the whole thing reconcilable.
Maintained adapters, not DIY plumbing
Every integration is an adapter we own and keep working. You do not wire webhooks or babysit tokens, and when a platform ships a breaking change we fix the adapter, not your workflow.
One core record underneath
Messages, deals, invoices and conversions live in Metiva's own database, joined by real foreign keys. Integrations feed that record and read from it; they are not the source of truth themselves.
We connect, we do not rebuild
We never rebuild your accounting, your ad platforms or your carriers. Those stay where they are and keep doing their job. Metiva connects to them and ties the results back to the client.
Questions
What agencies ask about the connections.
Not yet. Metiva keeps invoicing and payments and is built to connect to Moneybird and Exact Online, but those connections are on the roadmap and scoped in your audit. There is no live accounting sync today, and we will not tell you there is.
Meta, Google, LinkedIn and TikTok, all server-side and first-party. Won deals are sent back to each platform through its own conversions API so the platform optimises on real revenue, not just clicks.
Yes. SMS runs through Twilio, MessageBird, Telnyx or Vonage, whichever account you already have, and chat channels like WhatsApp, Telegram, Messenger, Instagram, LINE, Viber and WeChat connect straight into the shared inbox. You are not forced onto one carrier.
No. Maintained integrations are part of the monthly service retainer, not a per-connector add-on. Which ones you switch on is decided in the audit, based on the channels you actually run.
Bring your stack, we map it live
Not sure which of these you actually need?
Bring your current tool list to the audit. We map which channels, ad platforms and payment tools earn a place in one connected system, and which ones you can retire, in Dutch or English.
30 minutes. No slides. We map your current stack live. Dutch or English.